An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F/232C. Hair is left restored, touchably soft and lit from within.

Brightens, tones and eliminates brassiness
Provides 450°F/232C heat protection
Helps to repair and strengthen over-processed, brittle hair
Replenishes lost moisture to hydrate and restore softness to dry hair
Smoothes the cuticle and helps to improve elasticity
Enhances vibrancy for healthier looking hair

The serum with a wonderfully light, skin care-inspired composition is the first step, a primer , in finishing blonde hair, it protects, tones and moisturizes hair of all types and textures and blonde shades.
The serum provides essential hydration to blonde hair and uses violet and pearl pigments to remove unwanted yellow tones to reveal lighter, cool blonde tones.
The serum creates a protective layer around the hair and allows styling products to be easily applied to the hair, helps to achieve a more even distribution of the product.
Hair is protected, soft and shiny after use. Lemon, ginger root and chamomile extracts optimize tone, brightness and shine. Hydrolyzed hyaluronic acid acts as a protection for the hair fibers, which locks moisture into the hair and prevents moisture loss.
Benefits:
* removes unwanted warm tones and adds shine to hair for a healthier look
* offers protection from heat up to 232 degrees celsius and helps prevent breakage
* restores lost moisture to dry hair and makes it soft
* improves hair elasticity and strengthens damaged and brittle hair fibers

Use: Use 1-2 pumps of the serum from roots to ends after conditioning hair with Oribe Bright Blonde shampoo and conditioner and before applying finishing products.